History of NARS Cosmetics
NARS Cosmetics was founded in 1994 by François Nars, a French makeup artist and photographer. The brand launched with a collection of 12 lipsticks sold exclusively at Barneys New York, quickly gaining popularity for its bold colors and luxurious formulas. Nars, known for his innovative approach to beauty, emphasized individuality and self-expression, which became the foundation of the brand's philosophy.
Over the years, NARS expanded into a full range of cosmetics, including its iconic Orgasm blush, radiant foundations, and highly pigmented eyeshadows. The brand became known for its sleek, minimalist packaging and provocative product names. In 2000, Shiseido acquired NARS, helping it grow into a globally recognized luxury beauty brand while maintaining its artistic and avant-garde essence. Today, NARS continues to influence the beauty industry with high-performance products and bold creative campaigns.