History of AdColony
AdColony is a mobile advertising platform founded in 2011 by Jonas de Beck and Kristian Kalsing. Initially focusing on video ads, it quickly rose to prominence due to its innovative approach to mobile video advertising, providing high-quality, in-app video ad experiences for both advertisers and users. The company's core offering was designed to optimize user engagement and offer developers a powerful tool for monetization. AdColony’s technology provided seamless, non-intrusive video ads, which helped it gain popularity with advertisers looking for better ROI on their mobile marketing campaigns.
In 2014, AdColony was acquired by Opera Software, a Norwegian browser company, expanding its reach and capabilities. This acquisition allowed AdColony to grow further, tapping into Opera's existing technology stack and user base. In 2017, a significant move came when it was acquired by the mobile ad tech firm, The Western Union Company, expanding its ability to create new ways to connect brands and consumers through advanced ad solutions. AdColony has continued to thrive in the evolving mobile ad space, becoming a key player in the industry, providing services across a wide range of devices and mobile apps.
Today, AdColony offers a suite of advertising solutions for developers, including rewarded video, interstitials, and banner ads. With a focus on improving user experience while driving revenue for app creators, the platform has remained at the forefront of mobile video advertising. AdColony is particularly known for its ability to deliver full-screen, high-quality video ads that have been proven to generate higher engagement rates and better conversion rates for advertisers.