History of Fossil
Fossil, an American fashion brand, was founded in 1984 by Tom Kartsotis in Texas. Initially, the company focused on designing vintage-inspired watches, which quickly gained popularity due to their unique blend of classic and modern styles. Fossil expanded its product line in the 1990s, introducing leather goods, handbags, and accessories while acquiring licensing deals with brands like Michael Kors, Diesel, and Emporio Armani to manufacture their watches.
Over the years, Fossil has evolved into a global lifestyle brand, embracing technology by launching smartwatches and hybrid watches. The company has also acquired luxury watch brands like Skagen and Misfit to strengthen its position in the market. Despite challenges in the watch industry due to the rise of smart technology, Fossil continues to innovate, combining style and functionality in its products.