History of Joolies
Joolies Dates was founded in 2018 with the goal of bringing high-quality, organic Medjool dates directly from their family-owned farms in Coachella Valley, California, to consumers. The company was established by David Kohl, who comes from a long line of date farmers, and Mark Masten, a seasoned food industry entrepreneur. Their vision was to make dates more accessible and appealing to a wider audience by offering them in modern, sustainable packaging while maintaining the highest organic and fair-trade farming standards.
Joolies quickly gained popularity for its commitment to organic farming and eco-friendly practices. The company ensures that its Medjool dates are grown without pesticides or additives and are hand-picked at peak ripeness for the best flavor and texture. Joolies also emphasizes transparency and sustainability, using recyclable packaging and partnering with retailers to promote healthier snacking options. Today, Joolies Dates is recognized as a premium date brand, available in major grocery stores and online, continuing its mission to make organic Medjool dates a staple in households worldwide.