Is The Ordinary on BDS List?

Boycott

The Ordinary has to be boycotted

The Ordinary is a brand of Estee Lauder

Founder Ronald Lauder is the president of the World Jewish Congress, and chairman of the Jewish National Fund, and is a zionist with extremist views and financially and politically supports Israeli occupation of Palestinian land.

Proof

Alternatives to Estee Lauder Products

Lush cosmetics
Huda beauty
Sunnamusk
Unbranded oil based perfumes

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Some other brands to boycott

Ahava

Ahava is an Israeli company which operates its manufacturing facilities in Occupied Palestine, stealing resources from the Dead Sea.

Kylie Cosmetics

Kylie posted that she stands with Israel before deleting it following backlash from followers.

Bath & Body Works

Pro-Israeli brand. Les Wexner who owns L Brands, the parent company of Bath&Body Works, is a staunch ally of Israel, and a long time business partner of Jeffrey Epstein, the convicted child trafficker.

Amika

Manufactured on occupied Palestinian land.

MoroccanOil

Moroccan Oil obscures its manufacturing and origins. It poses as a moroccan brand, however its products are all manufactured in Isreal.

Rare Beauty by Selena Gomez

Scott Friedman who along with Selena Gomez is a co-founder of Rare Beauty, has been accused by the general public of supporting zionism. After initial backlash for her stance on the israeli genocide of Gaza and liking pro IDF posts, Selena Gomez posted on social media that Rare Beauty will donate to various causes including an israeli charity, Magen David Adom, to appease to her angry fans. We would advise to buy and support local brands.

Nestlé

Nestlé owns 53.8% share of leading Israeli food manufacturer Osem, an investment worth over $850 million. Nestle opened its Research & Development Centre in Israel, in Sderot. And since then it has steadily increased its investment in Israel, its initial 10% stake in Osem has now grown to a controlling 53.8%. Nestle has 9 factories in Israel. Osem is an israeli food manufacturer which operates in Occupied Palestine. Nestle owns a controlling stake in Osem. Avoid Nestle products until they divest all operations in Occupied Palestine. Especially avoid any Osem brands such as Sabra Salads and others which can be found via the wikipedia page in the source.

Beiersdorf

Beiersdorf, parent company, publicly supports the Israeli occupation. It's among 106 German companies that publicly showed siding with Israel in an ad on newspaper. It's posted on the official 'Times of Israel's site too.

Colgate

Highly Israel-supporting.

History of The Ordinary

The Ordinary, a brand under the Deciem umbrella, was founded in 2013 by the late Brandon Truaxe. Known for its minimalist and transparent approach to skincare, The Ordinary quickly gained a cult following due to its affordable, science-backed formulations. The brand revolutionized the beauty industry by offering high-quality active ingredients, such as retinol and hyaluronic acid, at a fraction of the price of traditional luxury brands.

In 2017, Estée Lauder acquired a minority stake in Deciem, which later increased to a majority stake in 2021. This acquisition enabled The Ordinary to expand its reach while maintaining its core philosophy of integrity and transparency. The brand's continued growth and innovation have solidified its position as a disruptive force in the skincare market, appealing to a broad demographic seeking effective and straightforward skincare solutions.