History of Rare Beauty by Selena Gomez

Rare Beauty is a makeup brand founded by Selena Gomez, the renowned singer, actress, and producer, known for her work in the entertainment industry. Launched in September 2020, the brand quickly made waves for its mission to promote self-acceptance and inclusivity. Gomez's vision for Rare Beauty was to create a line of beauty products that not only enhanced one's physical appearance but also empowered individuals to embrace their unique qualities and imperfections.

At the core of Rare Beauty's philosophy is the belief in the power of self-expression and the celebration of diversity. The brand's initial product lineup included a range of cosmetics such as foundation, concealer, blush, and lip products, all designed to be versatile, easy to use, and suitable for all skin tones. One of the standout features of Rare Beauty products is their lightweight formulas that allow for buildable coverage, catering to individuals who prefer a natural look as well as those who enjoy experimenting with bold makeup styles.

Since its inception, Rare Beauty has gained widespread acclaim for its commitment to mental health awareness and advocacy. Selena Gomez, who has been open about her own struggles with mental health, established the Rare Impact Fund as part of the brand's mission to destigmatize mental illness and provide resources to underserved communities. A percentage of Rare Beauty's sales goes toward supporting the fund, which aims to raise $100 million over the next 10 years to improve access to mental health services. Through its innovative products and impactful initiatives, Rare Beauty continues to leave a lasting impression on the beauty industry and beyond, inspiring individuals to embrace their uniqueness and foster a more inclusive society.