History of MoroccanOil
Moroccanoil is a luxury hair and skincare brand that has gained worldwide recognition for its
innovative use of argan oil, a traditional Moroccan beauty ingredient. The company was founded in
2006 by Carmen Tal, who discovered the transformative effects of argan oil on her own hair while
traveling in Israel. Recognizing the potential of this natural resource, Tal partnered with a group
of scientists to develop a line of hair products infused with argan oil, thus launching Moroccanoil.
The brand quickly gained popularity among hairstylists and beauty enthusiasts for its
ability to nourish and revitalize hair, leaving it smooth, shiny, and manageable. Moroccanoil's
signature product, the Moroccanoil Treatment, became a cult favorite for its lightweight formula
that absorbs quickly into the hair without leaving a greasy residue. As demand for the brand grew,
Moroccanoil expanded its product line to include a wide range of haircare and skincare products,
including shampoos, conditioners, masks, and styling products, all formulated with the nourishing
properties of argan oil. Today, Moroccanoil products are sold in over 65 countries worldwide and
continue to be celebrated for their quality and effectiveness in promoting healthy, beautiful hair
and skin.