History of Ahava

Ahava is a skincare brand renowned for harnessing the therapeutic properties of the Dead Sea, one of the most mineral-rich bodies of water on Earth. The brand's origins trace back to the 1980s when Ziva Gilad and a team of researchers discovered the powerful benefits of Dead Sea minerals for skin health. Founded in Israel in 1988, Ahava quickly gained recognition for its innovative approach to skincare, drawing upon ancient remedies and modern science to create effective products.

Ahava's formulations often feature minerals like magnesium, calcium, potassium, and sodium, which are known for their ability to hydrate, nourish, and rejuvenate the skin. The brand's commitment to sustainability and ethical practices has also been a cornerstone of its identity, with efforts to minimize its environmental footprint and promote responsible sourcing. Over the years, Ahava has expanded its product line to include a wide range of skincare solutions, including cleansers, moisturizers, masks, and serums, all designed to address various skin concerns and promote a radiant complexion. With a focus on natural ingredients and proven efficacy, Ahava has become a trusted name in the skincare industry, beloved by customers worldwide for its ability to deliver visible results while honoring the natural beauty of the Dead Sea.