History of Smashbox

Smashbox Cosmetics was founded in 1996 by brothers Dean and Davis Factor, great-grandsons of legendary makeup artist Max Factor. The brand quickly gained popularity among professionals in the entertainment industry due to its high-quality products and innovative formulas. One of its breakthrough products was the Photo Finish Foundation Primer, launched in 2000, which became a staple in many makeup artist kits and garnered widespread acclaim for its ability to create a smooth canvas for makeup application.

In 2010, Smashbox Cosmetics was acquired by Estée Lauder Companies, a move that further solidified its position in the beauty industry and provided resources for expansion and development. Despite the acquisition, Smashbox maintained its Los Angeles-based headquarters and continued to operate with its signature edgy and trendsetting style. Under Estée Lauder's ownership, Smashbox continued to innovate, releasing new products and collaborating with celebrities and influencers to reach a broader audience.

Today, Smashbox remains a leading brand in the cosmetics industry, known for its professional-quality makeup products, including foundations, lipsticks, eyeshadows, and more. With its roots in Hollywood glamour and a commitment to innovation, Smashbox continues to be a favorite among makeup artists, beauty enthusiasts, and consumers worldwide, thanks in part to the support and resources provided by its parent company, Estée Lauder.