History of Max Factor
Max Factor was founded in 1909 by Maksymilian Faktorowicz, a Polish-Jewish cosmetician who emigrated
to the United States. Initially catering to actors in Hollywood, he created innovative makeup
solutions that would look natural on film, revolutionizing the industry. His signature products,
like the first greasepaint foundation in a jar, became essential in filmmaking, earning him the
title 'Father of Modern Makeup.'
After Max Factor's death in 1938, the company remained
family-owned until 1973, when it was sold to Norton Simon Inc. Over the years, it changed hands
multiple times, being owned by companies like Esmark, Beatrice Foods, and Revlon. In 1991, Procter &
Gamble acquired the brand, significantly expanding its global presence. Today, Max Factor is owned
by Coty Inc., which acquired it in 2016, continuing its legacy of beauty innovation.