History of Florence by Mills
Florence by Mills is a clean beauty brand founded in 2019 by actress Millie Bobby Brown. Named after
her great-grandmother Florence, the brand was created to provide young people with skincare and
makeup products that are fun, easy to use, and free from harmful ingredients. Millie wanted to
create a line that reflected her own skincare journey, especially during her teen years in the
spotlight. The products are vegan, cruelty-free, and focused on promoting self-expression and
self-love rather than hiding imperfections.
Since its launch, Florence by Mills has gained a
strong following among Gen Z and young beauty enthusiasts. The brand stands out for its playful
packaging, positive messaging, and commitment to clean ingredients. It has expanded its range to
include not only skincare and makeup, but also lifestyle products. Florence by Mills continues to
grow, reflecting Millie’s vision of empowering youth through honest and inclusive beauty.