History of Jockey
Jockey is a renowned American brand recognized for its high-quality underwear, activewear, and
sleepwear. The company was established in 1876 by Samuel T. Cooper in St. Joseph, Michigan,
originally under the name S.T. Cooper & Sons. Initially, it focused on producing durable wool socks
designed for laborers, but over time, the company shifted its focus toward undergarments, setting
the stage for groundbreaking innovations in intimate apparel.
In 1934, Jockey introduced
the
world’s first men’s brief with a Y-front design, a development that revolutionized men’s underwear
by offering improved comfort and support. This innovation quickly became popular and cemented
Jockey’s reputation as a forward-thinking and consumer-focused brand. Over the decades, the company
expanded its offerings to include women’s lingerie, performance wear, and sleepwear, always
emphasizing fit, durability, and comfort as core principles.
Today, Jockey operates in over
140
countries, maintaining its status as a leading global brand in intimate apparel. The company
continues to innovate with sustainable materials, modern designs, and a commitment to quality,
ensuring its products meet the evolving needs of consumers worldwide. Jockey’s long history of
innovation and focus on comfort has helped it remain a trusted name for generations of customers.