History of Dunkin' Donuts
Dunkin’ Donuts, now simply known as Dunkin’, was founded in 1950 by William Rosenberg in Quincy,
Massachusetts. Originally named Open Kettle, the shop was rebranded to Dunkin’ Donuts in 1950 to
emphasize its signature product: donuts meant to be dunked into coffee. Rosenberg's vision was to
create a coffee and donut chain that catered to the working class, offering quality products at
affordable prices. The concept quickly gained popularity, leading to the opening of more stores.
In 1955, the first franchise was established, setting the stage for Dunkin’ Donuts to become
one of the world's largest coffee and baked goods chains. Throughout the decades, the company
expanded both domestically and internationally, continually evolving its menu to include a variety
of coffee beverages, sandwiches, and other baked goods. In 2019, the brand underwent a major
rebranding, shortening its name to Dunkin' to emphasize its focus on coffee and other beverages
while maintaining its heritage of serving delicious donuts. Today, Dunkin' operates thousands of
locations worldwide, maintaining its reputation as a staple for quick and satisfying breakfast and
coffee options.