History of Converse
Converse is a well-known American shoe company, famous for its iconic Chuck Taylor All Star sneakers.
The company was founded in 1908 by Marquis Mills Converse in Malden, Massachusetts. Initially,
Converse produced winterized rubber-soled footwear, but by 1917, they introduced the “All Star”
basketball shoe. In 1921, basketball player Chuck Taylor joined the company as a salesman and
ambassador. His influence and input on the shoe’s design led to the shoes being renamed “Chuck
Taylor All Stars,” which quickly gained popularity among athletes and casual wearers alike.
Throughout the 20th century, Converse sneakers became embedded in American culture, worn by
athletes, musicians, and everyday people. The brand saw ups and downs in the market, facing tough
competition from emerging sportswear giants. Despite filing for bankruptcy in 2001, Converse was
acquired by Nike in 2003, which helped revitalize the brand. Today, Converse continues to blend
classic style with modern trends, maintaining its legacy as a symbol of individuality and cultural
expression.