Is Aveda on BDS List?

Boycott

Aveda has to be boycotted

Aveda is a brand of Estee Lauder

Founder Ronald Lauder is the president of the World Jewish Congress, and chairman of the Jewish National Fund, and is a zionist with extremist views and financially and politically supports Israeli occupation of Palestinian land.

Proof

Alternatives to Estee Lauder Products

NARS Cosmetics

Tarte Cosmetics

Milani Cosmetics

Huda Beauty

Lush Cosmetics

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Some other brands to boycott

Ahava

Ahava is an Israeli company which operates its manufacturing facilities in Occupied Palestine, stealing resources from the Dead Sea.

Kylie Cosmetics

Kylie posted that she stands with Israel before deleting it following backlash from followers.

Bath & Body Works

Pro-Israeli brand. Les Wexner who owns L Brands, the parent company of Bath&Body Works, is a staunch ally of Israel, and a long time business partner of Jeffrey Epstein, the convicted child trafficker.

Amika

Manufactured on occupied Palestinian land.

MoroccanOil

Moroccan Oil obscures its manufacturing and origins. It poses as a moroccan brand, however its products are all manufactured in Isreal.

Rare Beauty by Selena Gomez

Scott Friedman who along with Selena Gomez is a co-founder of Rare Beauty, has been accused by the general public of supporting zionism. After initial backlash for her stance on the israeli genocide of Gaza and liking pro IDF posts, Selena Gomez posted on social media that Rare Beauty will donate to various causes including an israeli charity, Magen David Adom, to appease to her angry fans. We would advise to buy and support local brands.

Nestlé

Nestlé owns 53.8% share of leading Israeli food manufacturer Osem, an investment worth over $850 million. Nestle opened its Research & Development Centre in Israel, in Sderot. And since then it has steadily increased its investment in Israel, its initial 10% stake in Osem has now grown to a controlling 53.8%. Nestle has 9 factories in Israel. Osem is an israeli food manufacturer which operates in Occupied Palestine. Nestle owns a controlling stake in Osem. Avoid Nestle products until they divest all operations in Occupied Palestine. Especially avoid any Osem brands such as Sabra Salads and others which can be found via the wikipedia page in the source.

Beiersdorf

Beiersdorf, parent company, publicly supports the Israeli occupation. It's among 106 German companies that publicly showed siding with Israel in an ad on newspaper. It's posted on the official 'Times of Israel's site too.

Colgate

Highly Israel-supporting.

History of Aveda

Aveda is an American cosmetics company founded in 1978 by Horst Rechelbacher, an Austrian-born hairstylist and entrepreneur. Inspired by Ayurvedic traditions from India, Rechelbacher wanted to create beauty products that combined plant-based ingredients with holistic wellness principles. Starting with haircare products, Aveda quickly gained a reputation for using naturally derived ingredients, sustainable packaging, and environmentally responsible practices, making it one of the pioneers in eco-conscious beauty.

In 1997, Aveda was acquired by Estée Lauder Companies, which helped the brand expand its global presence while maintaining its focus on sustainability and natural formulations. Aveda products now include haircare, skincare, body care, and makeup, all designed with the brand’s philosophy of beauty, wellness, and environmental responsibility. Today, Aveda continues to emphasize cruelty-free testing, renewable energy in production, and the use of recycled materials, staying true to its mission of caring for both people and the planet.