History of Old Navy
Old Navy was founded in 1994 as a subsidiary of Gap Inc., designed to offer affordable and stylish clothing for the whole family. The brand was created to compete with discount retailers like Target and Walmart, providing trendy fashion at lower prices while maintaining the quality associated with Gap. Old Navy quickly gained popularity due to its casual, family-friendly image and vibrant marketing campaigns. The first stores were launched in California, and by the late 1990s, Old Navy had expanded across the U.S., becoming the first retailer to reach $1 billion in sales within four years.
Throughout the 2000s, Old Navy continued to evolve, introducing signature products like Performance Fleece and expanding internationally. The brand became known for its fun and energetic advertisements, often featuring celebrities and catchy jingles. While facing competition and market shifts, Old Navy remained a key player in the affordable fashion space, adapting to trends and consumer demands. Today, it is one of the leading apparel retailers in North America, recognized for its inclusive sizing, seasonal promotions, and commitment to sustainability initiatives.