History of Olaplex
Olaplex was founded in 2014 by Dr. Eric Pressly and Dr. Craig Hawker, two scientists specializing in chemistry and materials science. They developed a revolutionary haircare technology based on a patented bond-building formula designed to repair and strengthen damaged hair. Unlike traditional conditioners or treatments, Olaplex works at a molecular level to reconnect broken disulfide bonds in the hair structure, which are often damaged by heat styling, chemical treatments, and environmental factors.
The brand quickly gained popularity among hairstylists and consumers, becoming a must-have product for those looking to restore hair health. Initially introduced as an in-salon treatment, Olaplex expanded its product line to include at-home care solutions, such as shampoos, conditioners, and styling products. The company’s success led to its acquisition by Advent International in 2019, and it later went public in 2021. Today, Olaplex remains a leader in the haircare industry, known for its scientifically backed formulas and commitment to hair repair and protection.