History of ThirdLove
ThirdLove is a lingerie brand founded in 2013 by Heidi Zak and David Spector. The company emerged from the desire to create a more inclusive and comfortable bra-shopping experience. Unlike traditional lingerie brands, ThirdLove focuses on using technology to help women find their perfect fit with their 'Fit Finder' quiz, which suggests the ideal bra size based on personal measurements. This innovative approach, combined with a wide range of sizes and styles, quickly set ThirdLove apart in the highly competitive lingerie market.
The brand gained significant attention for its commitment to inclusivity, offering bras in half-cup sizes and a broad selection of sizes ranging from A to H cups. ThirdLove also emphasizes comfort, with their bras designed to adapt to a woman's body, rather than forcing it into a traditional, less forgiving structure. Over time, ThirdLove became known for its strong stance on body positivity and empowering women, and the company continues to challenge industry norms, expanding its product range and inspiring other brands to prioritize fit and inclusivity.