History of Clorox
Clorox was founded in 1913 in Oakland, California, by five entrepreneurs who sought to create a powerful liquid bleach using sodium hypochlorite. Initially named the Electro-Alkaline Company, it produced an industrial-strength bleach that quickly gained popularity for its effectiveness in cleaning and disinfecting. By the 1920s, the company rebranded as Clorox and introduced its bleach to households, emphasizing its safe dilution for everyday use.
Over the decades, Clorox expanded its product line beyond bleach, acquiring brands like Pine-Sol, Burt’s Bees, and Glad. The company also focused on sustainability and innovation, developing eco-friendly cleaning solutions. Today, Clorox is a global leader in household and professional cleaning products, recognized for its commitment to health, hygiene, and environmental responsibility.