History of Ulta Beauty
Ulta Beauty was founded in 1990 by Richard E. George, a former Osco Drug executive, with the vision of creating a one-stop beauty retailer that offered both high-end and drugstore products under one roof. The first store opened in Illinois, and the company quickly gained popularity for its wide range of cosmetics, skincare, haircare, and fragrance products. Unlike traditional department stores or standalone beauty brands, Ulta provided an inclusive shopping experience, appealing to a diverse customer base.
Over the years, Ulta Beauty expanded rapidly across the United States, introducing its own line of beauty products and launching the popular Ultamate Rewards loyalty program. The company went public in 2007, further fueling its growth. In the 2010s, Ulta strengthened its digital presence and e-commerce capabilities, adapting to changing consumer habits. Today, it operates over 1,300 stores nationwide and continues to innovate in the beauty industry, offering salon services, exclusive brand partnerships, and an omnichannel shopping experience.