History of Anastasia Beverly Hills
Anastasia Beverly Hills (ABH) was founded in 1997 by Anastasia Soare, a Romanian-born entrepreneur who revolutionized the beauty industry with her 'Golden Ratio' eyebrow shaping technique. Initially, Soare opened a small salon in Beverly Hills, where her expertise in eyebrow artistry attracted celebrities and beauty enthusiasts. Recognizing the demand for well-defined brows, she launched her first product line in 2000, which included brow powders, pencils, and gels. These products quickly gained popularity, setting new trends in eyebrow grooming.
In the following years, ABH expanded into a full-fledged beauty brand, offering a wide range of makeup products, including eyeshadow palettes, lipsticks, and highlighters. The brand gained a massive following on social media, thanks to its high-quality formulations and influencer collaborations. Iconic products like the Dipbrow Pomade and Modern Renaissance eyeshadow palette became cult favorites. Today, Anastasia Beverly Hills is a globally recognized brand, available in major beauty retailers worldwide, continuing to set trends in the makeup industry.