History of Rituals
Rituals Cosmetics was founded in 2000 by Raymond Cloosterman in the Netherlands. The brand was created with the vision of transforming everyday routines into meaningful rituals by combining luxury home and body care products inspired by ancient traditions from around the world. Drawing on influences from Ayurveda, Traditional Chinese Medicine, and Japanese rituals, Rituals offers a range of bath, skincare, and home fragrance products designed to promote relaxation and well-being.
Since its launch, Rituals has grown into a globally recognized brand with stores across Europe, Asia, and North America. The company emphasizes sustainability by incorporating eco-friendly packaging and natural ingredients into its products. Rituals has also expanded into hospitality and travel retail, partnering with luxury hotels and airlines. With its focus on mindfulness and self-care, the brand continues to inspire customers to find beauty in the small moments of life.