History of Snapple

Snapple was originally an independent beverage company founded in the 1970s, known for its flavored teas and juices. In 2000, Snapple was acquired by Cadbury Schweppes, which later spun off its beverage division in 2008 to form the Dr Pepper Snapple Group. This move brought together several iconic brands like Dr Pepper, 7UP, Canada Dry, and Snapple under one company, strengthening its presence in the American beverage market.

In 2018, Keurig Green Mountain, a leading coffee company known for its single-serve brewing systems, merged with the Dr Pepper Snapple Group. This $18.7 billion merger created Keurig Dr Pepper, one of North America’s largest beverage companies. The goal of the merger was to combine Keurig’s strong distribution network and innovation in coffee with Dr Pepper Snapple’s extensive portfolio of cold beverages.

Since the merger, Snapple has remained a key part of Keurig Dr Pepper’s product lineup. The company has focused on refreshing Snapple’s image with updated packaging, new flavors, and sustainability efforts like using 100 percent recycled plastic bottles. Snapple continues to be marketed as a fun, flavorful, and natural beverage brand, maintaining its long-standing popularity among consumers while benefiting from the broader resources and global reach of Keurig Dr Pepper.