History of Fenty Beauty by Rihanna

Fenty Beauty, founded by Rihanna in September 2017, revolutionized the cosmetics industry with its diverse range of foundation shades and commitment to inclusivity. Setting a new standard with its 'Beauty for All' ethos, the brand quickly gained acclaim for its innovative products like the Pro Filt'r foundation and Match Stix contour sticks, reshaping beauty culture and garnering widespread commercial success.