History of Skims
SKIMS, founded by Kim Kardashian West in September 2019, quickly gained attention for redefining
modern shapewear. The brand was created to fill a gap in the market for inclusive, comfortable, and
body-positive undergarments that cater to all shapes and sizes. With a focus on creating a
second-skin feel, SKIMS introduced a diverse range of skin-toned shades, challenging traditional
beauty standards and reshaping the conversation around body image in the fashion industry.
From
the start, SKIMS stood out for its unique blend of functionality and style. The brand’s collections
include shapewear, loungewear, underwear, and accessories, all designed with comfort and everyday
wearability in mind. Its marketing approach, centered around authenticity and inclusivity, resonated
with consumers across the world. The brand’s campaigns featured people of all body types, ages, and
ethnicities, helping SKIMS build a loyal global following.
Despite facing controversies, such
as criticism over its original name and accusations of cultural appropriation, SKIMS continued to
evolve and strengthen its brand identity. Over time, it expanded into new categories like maternity
wear, men’s collections, and fashion-forward apparel. By blending innovation with inclusivity, SKIMS
has become a leader in the fashion industry, setting new standards for comfort, confidence, and
representation.