History of Sephora

Sephora, a renowned French multinational retailer of personal care and beauty products, has a rich history dating back to its founding in 1969. The company was established by Dominique Mandonnaud in Limoges, France, originally as a perfume shop. Mandonnaud revolutionized the beauty industry by allowing customers to try products before purchasing, a practice that was uncommon at the time. This concept led to the creation of Sephora's distinctive retail environment, where customers can explore a wide range of cosmetics, skincare, haircare, and fragrance products.

In 1997, Sephora was acquired by LVMH Moët Hennessy Louis Vuitton, a move that accelerated its expansion into international markets. Sephora's retail model, characterized by its open-sell environment and broad product offering from both established and emerging brands, proved highly successful. The brand expanded rapidly across Europe, North America, and Asia, becoming a global leader in beauty retail.

Over the years, Sephora has continued to innovate, introducing exclusive collaborations and its own private label products. It has also embraced digital transformation, launching a successful e-commerce platform and integrating technology into its stores to enhance the customer experience. Today, Sephora remains a cornerstone of the beauty industry, celebrated for its inclusive approach to beauty and commitment to offering high-quality products and expert advice to customers worldwide.