History of Aroma Espresso Bar
Aroma Espresso Bar, a prominent coffee chain, was founded in 1994 in Jerusalem, Israel. The concept
was the brainchild of brothers Yariv and Sahar Shefa, who aimed to create a café experience that
combined high-quality coffee with a welcoming atmosphere. Aroma quickly distinguished itself with
its European-style espresso bars, offering a range of coffee beverages, fresh sandwiches, salads,
and pastries made from locally sourced ingredients.
The success of the original Aroma Espresso
Bar led to rapid expansion across Israel, where it became a beloved brand known for its consistent
quality and innovative menu offerings. In 2006, Aroma made its international debut by opening a
location in New York City, marking the beginning of its global presence. Since then, Aroma has
expanded to multiple countries, including Canada and Ukraine, maintaining its core values of
quality, freshness, and customer service. Today, Aroma Espresso Bar is renowned for its blend of
excellent coffee, healthy food options, and vibrant café culture, continuing to grow while retaining
its strong roots in its Israeli heritage.