History of Peak Sport
Peak Sport is a Chinese sportswear company founded in 1989 in Quanzhou, Fujian Province. The company
started by producing basketball shoes and quickly gained popularity in China for offering affordable
and durable sports products. Over time, Peak expanded its range to include footwear, apparel, and
accessories for various sports, including basketball, running, and tennis.
In the 2000s, Peak
began its international expansion, entering markets across Asia, Europe, and the Middle East. The
brand became especially known for sponsoring basketball teams and athletes around the world. Peak
signed partnerships with NBA players such as Tony Parker and Dwight Howard, which helped boost its
global recognition. The company also started sponsoring national basketball teams, including Serbia,
Australia, and Iran, solidifying its reputation in professional sports.
Today, Peak Sport
operates in more than 100 countries and continues to focus on innovation and technology in
sportswear. It has developed advanced materials for performance enhancement and has embraced digital
marketing to connect with younger audiences. Despite strong competition from global brands like Nike
and Adidas, Peak remains one of China’s leading sportswear manufacturers with a growing
international presence.