History of Skechers
Founded in 1992 by Robert Greenberg in Manhattan Beach, California, Skechers began as a distributor
of Dr. Martens boots before quickly developing its own line of rugged utility and casual footwear.
The brand’s early success came from its edgy, street-inspired designs that appealed to the youth
market, setting it apart in a competitive footwear industry.
During the late 1990s and early
2000s, Skechers expanded rapidly, introducing a wide range of sneakers and lifestyle shoes that
captured the era’s fashion trends, including chunky platform styles and skate-inspired footwear.
Despite facing several legal disputes and advertising controversies, the company continued to grow
by diversifying its product line to include athletic, casual, and performance footwear for men,
women, and children.
By the 2010s, Skechers had evolved into a global powerhouse recognized for
comfort and innovation. The introduction of Memory Foam technology and high-profile endorsements
from celebrities and athletes helped boost its image and appeal. With a presence in over 170
countries and a strong e-commerce network, Skechers has positioned itself as one of the world’s
leading footwear brands, blending style, comfort, and performance for a wide range of consumers.