History of KurKure

Kurkure, a popular Indian snack, was launched by PepsiCo India in 1999. It quickly became a household name known for its crunchy texture and unique flavors. The development of Kurkure involved extensive research to cater specifically to Indian taste preferences, blending traditional spices like turmeric, chili, and cumin with modern snack food technology.

Initially marketed as a "fun snack," Kurkure gained widespread popularity due to its distinct shape and addictive taste. The brand capitalized on its appeal by introducing various flavors over the years, ranging from Masala Munch to Green Chutney and even regional favorites like Rajasthani Style. This diversity in flavors helped Kurkure capture a broad consumer base across different regions of India.

Over time, Kurkure expanded its product line to include healthier variants like Multigrain and Baked Kurkure, responding to growing health-conscious consumer trends. Its success has made it a dominant player in the Indian snack market, with a presence in retail stores and online platforms. Today, Kurkure continues to innovate, adapting to changing consumer preferences while maintaining its position as one of India's most beloved snack brands.