History of KurKure

Kurkure, a popular Indian snack brand, was introduced by PepsiCo India Holdings Pvt Ltd in 1999. Marketed as a crunchy and flavorful snack, Kurkure quickly gained popularity across India due to its unique taste and extensive advertising campaigns. Made from cornmeal and a blend of spices, Kurkure offered consumers a convenient and affordable snack option. Over the years, the brand diversified its product line with various flavors and snack formats, solidifying its position as one of India's leading snack brands.