History of IronSource

IronSource is a prominent global technology company specializing in software development, primarily focused on the mobile ecosystem. Founded in 2010 by Tomer Bar-Zeev and Omer Kaplan, IronSource started as a platform for developers to monetize their apps through various channels, including advertisements and in-app purchases. Over the years, IronSource expanded its services to encompass a broader range of solutions, such as user acquisition, analytics, and monetization tools, catering to the evolving needs of app developers and mobile publishers.

The company quickly gained traction in the mobile industry due to its innovative approach and comprehensive suite of services. IronSource's strategic acquisitions, including Supersonic, which brought advanced mediation and ad monetization capabilities, and Luna Labs, specializing in creative management, further solidified its position as a leader in the mobile technology space. With headquarters in Tel Aviv, Israel, and offices worldwide, IronSource serves thousands of app developers and advertisers globally, helping them maximize their revenue and reach their target audiences effectively in the competitive mobile landscape.

In recent years, IronSource has continued to evolve its offerings, branching out into areas like game publishing and cloud-based solutions. The company's commitment to innovation, coupled with its dedication to empowering developers and advertisers, has propelled IronSource to become one of the most influential players in the mobile technology industry, shaping the future of app monetization and user engagement strategies.