History of Curver
Curver, originally known as 'Kurv,' began its journey in 1949 in the Netherlands as a manufacturer of plastic household products. Founded by Arnold van den Berg, the company initially focused on producing synthetic wickerwork, which gained popularity due to its durability and resistance to weather conditions. However, it wasn't until the 1960s that Curver made its mark with the introduction of the first synthetic rattan basket. This innovation revolutionized the storage industry, providing consumers with a lightweight, versatile, and long-lasting alternative to traditional materials.
Throughout the following decades, Curver continued to expand its product line, diversifying into various household items such as storage boxes, bins, and kitchenware. The company's commitment to innovation led to the development of patented technologies, including its iconic 'Knit' design, which mimicked the appearance of hand-knitted textiles using plastic materials. This breakthrough solidified Curver's position as a leader in the plastic homeware market, with its products becoming staples in homes worldwide.
In recent years, Curver has embraced sustainability initiatives, incorporating recycled materials into its manufacturing processes and designing products with longevity in mind. Furthermore, the brand has adapted to changing consumer preferences by offering customizable storage solutions and expanding its range to include outdoor furniture and pet care products. With a rich history of innovation and a focus on quality and sustainability, Curver remains a trusted name in the global homeware industry, catering to the evolving needs of modern households.