History of Crush

Crush is a soft drink brand originally created in 1911 by Clayton J. Howel and Neil C. Ward, with Orange Crush being the first flavor. It quickly became popular for its refreshing taste and bright orange color, standing out among other sodas of its time. Over the years, Crush expanded its range to include flavors like grape, strawberry, pineapple, and peach, becoming a staple in the fruit-flavored soda market.

The brand changed ownership several times throughout its history. It was once owned by Procter & Gamble and later by Cadbury Schweppes. In 2008, when Cadbury Schweppes spun off its beverage division into a new company, Dr Pepper Snapple Group took ownership of Crush. This marked a new era for the brand as it continued to grow under a dedicated beverage company that managed several well-known soda labels.

In 2018, Dr Pepper Snapple Group merged with Keurig Green Mountain to form Keurig Dr Pepper, bringing Crush under the new company’s portfolio. Today, Crush remains a well-known soft drink in North America, recognized for its nostalgic appeal and wide range of fruity flavors. Keurig Dr Pepper continues to distribute and market Crush as part of its extensive lineup of beverages.