History of Zemanta
Zemanta is a content recommendation and native advertising platform that was founded in 2007 by a group of Slovenian entrepreneurs, including Rado Kotorov and Miha Kralj. Initially, it began as a content discovery tool aimed at helping bloggers and publishers find relevant articles, images, and videos to enhance their content. By using advanced algorithms, Zemanta delivered personalized recommendations based on the content of a blog post, making it easier for publishers to enhance engagement.
Over time, Zemanta evolved into a comprehensive native advertising platform. It expanded its services to offer programmatic advertising and content distribution, integrating with various ad networks and platforms to help brands reach targeted audiences through relevant and native content. The company garnered significant attention for its innovative approach to online advertising, drawing investment and expanding its reach in the advertising technology space.
In 2017, Zemanta was acquired by Outbrain, a leading content discovery platform, to strengthen its offerings in native advertising. The acquisition allowed Outbrain to leverage Zemanta’s technology to provide better content recommendations and optimize ad placement across multiple digital channels. Today, Zemanta's technology continues to power Outbrain’s native advertising solutions, helping brands create and distribute personalized content at scale.