History of Van Cleef & Arpels
Van Cleef & Arpels is a prestigious French luxury jewelry, watch, and perfume brand founded in 1906. The brand was established in Paris by Alfred Van Cleef and his brothers-in-law, Charles, Julien, and Louis Arpels. Their vision was to create elegant, high-quality jewelry that combined technical innovation with artistic craftsmanship. The brand quickly gained recognition for its exquisite designs and use of precious gemstones, attracting royalty and celebrities.
Throughout its history, Van Cleef & Arpels has introduced groundbreaking techniques, such as the Mystery Set™, a method of setting gemstones without visible prongs. Iconic collections like the Alhambra, inspired by lucky motifs, and the Zip necklace, which transforms into a bracelet, showcase the brand’s creativity. Today, Van Cleef & Arpels remains a symbol of luxury and refinement, continuing to craft timeless pieces that blend artistry with innovation.