History of Veja
Veja is a French footwear brand founded in 2004 by Sébastien Kopp and François-Ghislain Morillion. The brand was created with a strong focus on sustainability, ethical production, and transparency in the sneaker industry. Unlike traditional shoe companies, Veja sources its materials responsibly, using organic cotton from Brazil and Peru, wild rubber from the Amazon rainforest, and recycled materials like plastic bottles. The company works directly with cooperatives and small-scale farmers, ensuring fair trade practices and reducing environmental impact.
Over the years, Veja has gained global recognition for its minimalist design and commitment to eco-friendly production. The brand became popular among conscious consumers and celebrities, further boosting its visibility. Unlike many fashion brands, Veja avoids traditional advertising, instead investing in sustainable supply chains and ethical labor practices. This unique approach has positioned Veja as a leader in the sustainable fashion movement, proving that style and responsibility can go hand in hand.