History of Second Cup
Second Cup Coffee Co. was founded in 1975 in Toronto, Canada, as a small kiosk selling specialty coffee. Over the years, it expanded into a nationwide chain, becoming one of Canada's most recognized coffee brands. The company focused on offering high-quality, ethically sourced coffee and a welcoming café experience, competing with international coffee chains like Starbucks and Tim Hortons.
In the 2000s, Second Cup underwent several ownership changes and strategic shifts to adapt to evolving consumer preferences. It rebranded as Second Cup Coffee Co. in 2015, emphasizing sustainability and premium coffee offerings. In 2019, the company was acquired by Foodtastic, a Canadian restaurant franchisor, which aimed to revitalize the brand by modernizing its stores and expanding its presence. Today, Second Cup continues to serve customers across Canada while maintaining a strong commitment to ethical sourcing and quality coffee.