History of Blaze Pizza
Blaze Pizza was founded in 2011 by Elise and Rick Wetzel, the co-founder of Wetzel's Pretzels. The concept was designed to revolutionize the pizza industry by offering fast, high-quality, customizable pizzas with a focus on freshness and speed. Blaze Pizza introduced the 'build-your-own' model, allowing customers to choose from a variety of toppings and ingredients, which are then baked in a blazing hot oven in just 180 seconds. This concept quickly gained popularity, with the company focusing on fast-casual dining and an innovative approach to pizza-making.
Blaze Pizza grew rapidly in the following years, with locations opening across the United States and internationally. Its success was bolstered by partnerships with high-profile investors like LeBron James, who also became a brand ambassador. The company continued to expand its menu offerings, introducing new ingredients and specialty pizzas, while also emphasizing sustainability with eco-friendly packaging and a commitment to sourcing quality ingredients. Blaze Pizza is now considered a leader in the fast-casual pizza market, known for its efficient service and customizable options