History of Gusto
Gusto, founded in 2011 by Tomer London, Joshua Reeves, and Edward Kim, initially began as a small payroll software company. Their goal was to create a simple, user-friendly platform that would help small businesses manage payroll and human resources more efficiently. Over time, Gusto expanded its offerings to include a full suite of HR tools, including benefits administration, compliance tracking, and employee self-service portals. This growth positioned Gusto as a key player in the HR tech space, with a strong emphasis on serving small to medium-sized businesses.
By 2015, Gusto raised significant venture capital funding, which allowed it to accelerate its growth and enhance its product offerings. With an ever-growing customer base, Gusto began to shift focus from just payroll to become an all-in-one platform for managing the complete employee lifecycle, including onboarding, time tracking, and performance reviews. The company's customer-centric approach and user-friendly design made it a popular choice for small businesses seeking a comprehensive solution for managing their workforce.
Today, Gusto serves over 200,000 businesses across the United States, helping them manage payroll, taxes, benefits, and more. The company has received numerous accolades for its innovative software and commitment to improving the employee experience, making Gusto a recognized leader in the HR and payroll technology sector.