History of ASOS
ASOS (As Seen On Screen) was founded in 2000 in London by Nick Robertson, Quentin Griffiths, and Andrew Regan. Initially, it focused on selling clothes and accessories inspired by outfits worn by celebrities in movies and TV shows. The brand quickly gained popularity among young consumers looking for trendy and affordable fashion. By 2004, ASOS had launched its own clothing line, expanding beyond celebrity-inspired fashion to unique, in-house designs. The company's success was driven by its strong online presence and ability to adapt to changing fashion trends.
Over the years, ASOS continued to grow, expanding internationally and introducing a diverse range of brands alongside its private-label collections. It became known for its commitment to inclusivity, offering extended sizing and gender-neutral fashion. The brand also embraced sustainability initiatives, launching the ASOS Responsible Edit to promote eco-friendly fashion choices. Today, ASOS is one of the world’s leading online fashion retailers, catering to millions of customers worldwide with a vast selection of clothing, accessories, and beauty products.