History of Metro AG
Metro AG is a global wholesale and retail company founded in 1964 in Düsseldorf, Germany, by Otto Beisheim under the name Metro C&C (Cash & Carry). It initially aimed to serve small businesses and restaurants by offering a wide range of products in bulk at competitive prices. The company was one of the pioneers of the cash-and-carry model, providing business customers with the flexibility to buy in large quantities without the need for intermediaries. Over the years, Metro AG expanded internationally, establishing a presence in numerous countries across Europe, Asia, and beyond.
In the 1990s and 2000s, Metro AG diversified its business operations, acquiring various companies in retail and wholesale sectors, such as Real and Metro Cash & Carry. The company's portfolio included several well-known brands, and it continued to grow through strategic mergers and acquisitions. Despite facing challenges in the evolving global market, including competition from online retailers, Metro AG adapted by focusing on digitalization and e-commerce to better serve its customers and remain competitive in the wholesale industry.
In recent years, Metro AG has refocused on its core business of serving business customers through its wholesale division, while also strengthening its position in the food service industry. The company has pursued sustainability initiatives and digital transformation to address the changing needs of its customers. With a robust network of stores and an increasing emphasis on online and omnichannel retail, Metro AG continues to be one of the largest global players in the wholesale market.