History of Huda Beauty
Huda Beauty was founded in 2013 by Huda Kattan, an Iraqi-American makeup artist and entrepreneur. Kattan, who initially started as a beauty blogger and influencer, gained popularity by sharing makeup tutorials and tips online. Her breakthrough came when she launched a line of false eyelashes, which quickly became a bestseller, especially after being worn by celebrities like Kim Kardashian. Encouraged by this success, she expanded her brand to include a wide range of beauty products, including foundations, eyeshadow palettes, lipsticks, and skincare.
Over the years, Huda Beauty has grown into one of the world's leading cosmetic brands, known for its high-quality products and innovative formulas. The company has leveraged social media and influencer marketing to build a strong global presence, with millions of loyal followers. Huda Kattan remains actively involved in the brand, continuously developing new products and engaging with her audience. Today, Huda Beauty is recognized as a powerhouse in the beauty industry, competing with major global brands and maintaining its reputation for bold, high-performance makeup.