History of RMS Beauty
RMS Beauty was founded in 2009 by Rose-Marie Swift, a professional makeup artist with decades of experience in the beauty industry. After experiencing health issues linked to toxic chemicals in cosmetics, she became passionate about creating clean, non-toxic beauty products. RMS Beauty was one of the first brands to pioneer the clean beauty movement, offering organic, cruelty-free, and nutrient-rich makeup formulated with raw, food-grade ingredients to nourish the skin.
The brand gained popularity for its signature 'un' cover-up concealer, Living Luminizer, and multitasking cream products, which emphasized a natural, dewy complexion. RMS Beauty set itself apart by using minimal processing to preserve the potency of its ingredients, such as coconut oil and jojoba oil. Over the years, it has expanded its product range to include skincare, lipsticks, and foundations while maintaining its commitment to sustainability and clean beauty.