History of Dutch Bros
Dutch Bros Coffee was founded in 1992 by brothers Dane and Travis Boersma in Grants Pass, Oregon. Originally dairy farmers, the brothers decided to shift their focus to coffee after changes in the dairy industry. They started with a single pushcart near the railroad tracks, serving high-quality espresso-based drinks and building a reputation for friendly service and a community-driven atmosphere. Their commitment to exceptional customer experiences helped Dutch Bros grow rapidly through a franchise model.
Over the years, Dutch Bros has expanded across the western United States, becoming one of the largest privately held drive-thru coffee chains. The company is known for its vibrant culture, energetic baristas, and diverse menu, including specialty coffee drinks, teas, and smoothies. In 2021, Dutch Bros went public, further accelerating its expansion. Despite its growth, the company maintains a strong emphasis on philanthropy, regularly supporting local communities through initiatives like 'Buck for Kids' and other charitable programs.