History of Chopard
Chopard is a Swiss luxury brand renowned for its high-end watches, jewelry, and accessories. The company was founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland, initially specializing in precision pocket watches and chronometers. Over time, Chopard gained recognition for its craftsmanship and accuracy, becoming a supplier to prestigious clients, including the Swiss Railway. In 1963, the Scheufele family, known for their expertise in fine jewelry, acquired the brand, marking a new era of innovation and expansion.
Under the leadership of Karl-Friedrich and Caroline Scheufele, Chopard evolved into a global luxury powerhouse, blending traditional Swiss watchmaking with exquisite jewelry design. The brand introduced iconic collections such as Happy Diamonds, Mille Miglia, and L.U.C, cementing its reputation for elegance and technical excellence. Chopard is also known for its commitment to sustainability, using ethically sourced gold and supporting various environmental initiatives. Today, the brand remains a symbol of luxury, sophistication, and craftsmanship in the world of haute horology and fine jewelry.