History of AppLovin
AppLovin is a technology company founded in 2012 by Adam Foroughi, John Krystynak, and Andrew Karam. Initially, it focused on providing tools to help mobile app developers with user acquisition and monetization. The company quickly became a major player in the mobile advertising and app marketing industries by offering a suite of software solutions, including user acquisition and ad mediation platforms. By leveraging artificial intelligence and machine learning, AppLovin optimized ad targeting and campaign performance for its clients.
Over the years, AppLovin expanded its product offerings and acquired several companies, such as the mobile gaming company, Lion Studios, in 2018, to strengthen its mobile gaming portfolio. This move helped the company grow into a significant player in both app development and advertising. AppLovin’s mobile gaming business further fueled its growth, enabling the company to combine both advertising technology and game development under one roof.
In 2021, AppLovin went public through a direct listing on the New York Stock Exchange (NYSE) under the ticker symbol 'APP.' The move marked the company’s continued ambition to broaden its reach and expand its business in the global mobile advertising and gaming industries. Today, AppLovin continues to thrive, providing mobile app developers with powerful tools to grow and succeed in a competitive marketplace.