History of Cartier
Cartier, founded in 1847 by Louis-François Cartier in Paris, is a prestigious French luxury brand known for its exquisite jewelry and watches. Initially a small workshop, Cartier gained recognition for crafting elegant and innovative designs. Under the leadership of Louis-François’s son, Alfred, and later his grandsons—Louis, Pierre, and Jacques—the brand expanded internationally, opening boutiques in London and New York. Cartier became the jeweler of choice for royalty and high society, earning the title 'Jeweler of Kings, King of Jewelers' from King Edward VII of England.
Throughout its history, Cartier has introduced iconic creations like the Santos wristwatch (1904), designed for aviator Alberto Santos-Dumont, and the Tank watch (1917), inspired by military tanks from World War I. The brand is also famous for its Panthère motif, Trinity rings, and Love bracelets. Now part of the Richemont Group, Cartier remains a global leader in luxury, blending timeless elegance with modern innovation.