History of Victoria's Secret

Victoria's Secret, founded by Roy Raymond in 1977, initially aimed to provide a comfortable lingerie shopping experience for men. Acquired by Leslie Wexner in 1982, it rapidly expanded into a global powerhouse, renowned for its upscale lingerie, catalog, and iconic fashion shows. Despite early success, the brand faced criticism in the 21st century for its narrow beauty standards and failure to adapt to changing consumer preferences. In 2020, amidst declining sales and controversies, Victoria's Secret announced plans to rebrand, prioritizing inclusivity and sustainability.