History of Urban Decay

Urban Decay, founded in 1996 by Sandy Lerner and Wende Zomnir, emerged as a rebellious force in the cosmetics industry, offering bold and edgy makeup products with a focus on self-expression and individuality. Initially inspired by the urban landscape and alternative subcultures, Urban Decay gained prominence for its vibrant colors, cruelty-free ethos, and innovative formulations. Over the years, it became synonymous with counterculture beauty, challenging conventional beauty standards and celebrating diversity. Despite changes in ownership, Urban Decay remains a trailblazer, continuously pushing boundaries and empowering consumers to embrace their unique identities through makeup.