History of Starburst
Starburst is a popular brand of fruit-flavored chewy candy produced by Mars, Incorporated. It was
first introduced in the United Kingdom in 1960 under the name “Opal Fruits,” featuring flavors like
strawberry, lemon, orange, and lime. In 1967, the candy was launched in the United States under the
name “Starburst,” a branding change that was later adopted worldwide. Known for its vibrant colors
and intense fruity taste, Starburst quickly became a favorite among candy lovers.
Over the
years, the brand has expanded its flavor range, introducing tropical, sour, and seasonal varieties
to keep up with changing consumer tastes. Packaged in distinctive, individually wrapped squares,
Starburst is marketed as a candy that’s “unexplainably juicy,” highlighting its unique chewy texture
and bold flavor. Today, it remains one of Mars’ most successful confectionery products, enjoyed by
millions across the globe.