History of Starburst

Starburst is a popular brand of fruit-flavored chewy candy produced by Mars, Incorporated. It was first introduced in the United Kingdom in 1960 under the name “Opal Fruits,” featuring flavors like strawberry, lemon, orange, and lime. In 1967, the candy was launched in the United States under the name “Starburst,” a branding change that was later adopted worldwide. Known for its vibrant colors and intense fruity taste, Starburst quickly became a favorite among candy lovers.

Over the years, the brand has expanded its flavor range, introducing tropical, sour, and seasonal varieties to keep up with changing consumer tastes. Packaged in distinctive, individually wrapped squares, Starburst is marketed as a candy that’s “unexplainably juicy,” highlighting its unique chewy texture and bold flavor. Today, it remains one of Mars’ most successful confectionery products, enjoyed by millions across the globe.